India is one of the world's
most interesting and challenging emerging markets.
A population in excess of 1 billion consumers
makes the marketing possibilities endless.
The question is how does this new and intriguing
market wish to be served. What are the prevailing
attitudes toward insurance, banking, manufacturing,
retail including big box firms like Walmart.
Our goal is to examine consumer attitudes in
developing countries like India and provide
insight that will allow firms to make the most
informed decision possible regarding products
and services placement.
Please check back for developing
information on the progress of this research.